Canalys . North American Smartphones market share number out, and the big mover for Q2 2022 is once again Google, which saw huge growth numbers thanks to the Pixel 6. Last quarterCanalys makes Google up 380 percent year over year, and this quarter, the company is up 230 percent!
It sounds very successful, but this is Google’s small hardware division we’re talking about, so it’s all relatively successful. The company now holds a 2 percent share of the North American market, having shipped 800,000 devices for Q2 2022. Along with the last quarter, Google is now regularly hitting full-digit market share figures. That’s good enough for fifth place, behind Apple (52 percent), Samsung (26 percent), Lenovo/Motorola (9 percent), and TCL (5 percent).
Canalys also has a list of best-selling models. The top five are all iPhones, of course, with the base model iPhone 13 taking the top spot, followed by the super-cheap iPhone SE. iPhone 13 Mini, which reported for sale so badly that there will be no iPhone 14 Mini, taking ninth place. The first Android phone on the list, the flagship Galaxy S22 Ultra, comes in at 6th.
Places 7 and 8 are the $200 Moto G Power and the $250 Galaxy A13, two price points with very little competition compared to more expensive devices. We would like to see more phone manufacturers (Google) tackle this price range. Canalys is on the same wavelength, with Research Analyst Brian Lynch saying: “iPhone SE performance (3rd Gen), Galaxy A53, and Galaxy A33 are worse than originally thought. The decline in purchasing power forcedg buyers who would normally consider devices costing between US$250 and US$600 are looking for cheaper options as consumers continue to feel financial pressure from inflation on everyday spending.” The report is also full of talk of an economic downturn, with overall smartphone demand falling. 6.4 percent.
Next up for Google is 6a pixels, which is too new to apply to any of these diagrams. At $449, it’s more accessible than Google’s $900 and $600 flagships, but it’s also right in the “worse-than-expected” price range of the iPhone SE and Galaxy A53. We’ll have to wait for Q3 to finish to see how the phone performs.