Update #2 [Fri 26th Aug, 2022 19:00 BST]: The FTW has now updated the original story, stating that “an unnamed and unchecked source” was cited in reporting this rumour.
The following is the editorial statement in full:
“Earlier today, GLHF — a game/e-sports outlet and content partner For The Win — ran a version of this story on our website that violated our editorial standards regarding the use of unnamed and unchecked sources. We’ve updated this story to remove all mention of those sources.”
Following this and CNBC’s comments earlier today, it looks like it’s business as usual, and Amazon isn’t making an offer to buy EA at this time.
You can read the article and amended statement above United States of America Today.
Renew: In what may be one of the fastest responses we’ve seen in a while, Bloomberg Terminal has stated that Amazon will not make an offer to buy Electronic Arts, according to a CNBC source.
CNBC discusses the potential offer in today’s Market Alert. You can watch the clip below.
Original article: It feels like we don’t go a week without hearing about some video game studio acquisition, and today, we might hear about a pretty big one.
For victory (FTW) reports that Amazon will announce today that it is bidding to acquire Electronic Arts (EA). EA has been a big name in the industry for years, publishing games like Peak Legend, Mass effect, battlefield, and several sports titles to name just a few. The company also has its own online distribution platform on Origin and owns several major studios such as BioWare, DICE, and Respawn Entertainment.
Amazon wasn’t shy about trying to break into the video game market either, and was responsible for publishing the new World and Lost Ark — two PC MMORPGs. You can also get free games through Amazon Prime, and the company also has a Cloud-based gaming platform — Luna.
The FTW has reached out to Electronic Arts and Amazon for comment. We will update this article as soon as more news is revealed.