Original Story: Based on GLHF sources, Amazon will announce today that it has made an official bid to acquire Electronic Arts (EA), the publisher behind Peak Legend, FIFA, Annoyingand much more.

Rumors have circulated online for several weeks about a possible purchase of EA, with Apple, Disney, and Amazon listed as potential buyers. As per our sources, Amazon has finally made an offer.

It’s a smart business move from Amazon, which is also making big strides on television. After success The Witch and Inner on Netflix—both shows built around big video games—Amazon could potentially use the EA franchise as the setting for new shows. Mass effect, Dragon Age, Dead space — there is a lot of potential in the EA library for transmedia opportunities.

This news comes after an unprecedented series of acquisitions and consolidations in the video game space, with the largest being Purchase of Acitivison Blizzard by Microsoft of $69 billion.

According to our sources, the announcement will be made today. We’ve reached out to Amazon and EA for comment and will update you if we hear anything.

Renew: Based on Bloomberg TerminalAmazon is not expected to bid for EA, citing a CNBC source.

Written by Kirk McKeand on behalf of GLHF.

By Blanca

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