Amazon not expected to make an offer to acquire Electronic Artssources told CNBC’s David Faber on Friday.

EA shares jump more than 4% in early trading after USA Today reported Amazon will announce Friday that it plans to bid on the video game publisher, known for hit titles including FIFA, Madden and Apex Legends.

Faber dismissed the report in CNBC’s Squawk Box. “Nothing happened,” he said, citing sources.

An Amazon spokesperson said the company does not comment on rumors or speculation. Representatives from EA did not immediately respond to a request for comment on the USA Today report.

If Amazon pursues EA in earnest, it could help shore up the retail giant’s gaming presence. Amazon already has Twitch, streaming service popular with gamers, has launched its own cloud gaming service, called lunaand offers gaming perks as part of the Prime loyalty program.

Amazon has been busy on the M&A front. Earlier this month, Amazon said it plans to acquire I’m a robot, best known for its Robotic Roomba vacuum, for $1.7 billion. The announcement came just two weeks after that said it will buy the boutique primary care chain One Medical for $3.9 billion.

The gaming industry has experienced some consolidation this year. in January, Microsoft said I would buy Blizzard Action in a $68.7 billion deal. And in May, Take-Two Interactive said it would acquire Zynga for $11 billion.

By Blanca

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