Apple raises iPhone 14 value in UK, Japan, Australia, abroad markets

Apple raises the price of iPhone 14 in international markets

Apple raised the price of the iPhone 14 series in a number of key markets, although it did not change in the United States.

With inflation running rampant and a global recession on the horizon, all eyes are on how Apple prices its main products during the Cupertino giant’s big event on Wednesday, where it revealed four iPhone 14 . models.

One of the biggest surprises is that in the United States, Apple keeps the price of the iPhone 14 series the same like what is filled in for the equivalent iPhone 13 model.

The base model of the iPhone 14 will start at $799, the same amount that was originally charged for last year’s iPhone 13. The highest price for the iPhone 14 Pro Max starts at $1,099, the same as the iPhone 13 Pro Max.

However, Apple has raised prices in some of its biggest markets globally.

Apple’s latest smartphone will be a test of global consumer appetite for new electronics and a test of the brand power of the US tech giant.

Here are some comparisons of the base model of the iPhone 14 versus the iPhone 13 in different countries.

English

  • iPhone 13: £779
  • iPhone 14: £849
  • Price increase £70 ($80)

Australia

  • iPhone 13: 1,349 Australian dollars
  • iPhone 14: 1,399 Australian dollars
  • Price increase 50 Australian dollars ($33)

Japan

  • iPhone 13: 98,800 Japanese yen
  • iPhone 14: 119,800 Japanese yen
  • Price increase 21,000 Japanese yen ($146)

German

  • iPhone 13: 899 euros
  • iPhone 14: 999 euros
  • Price increase of 100 euros ($100)

Other models have steeper price increases. For example, the iPhone 14 Pro Max in the UK costs £150 more than last year’s equivalent model.

Analysts said part of the reason behind the hike could be rising component costs and the appreciation of the US dollar against other currencies in markets where Apple has raised prices.

“The key takeaway is that the Euro and Yen have depreciated a bit causing prices to be slightly higher,” Neil Shah, partner at Counterpoint Research, told CNBC.

On Wednesday, British pound falls to lowest level against dollar since 1985. The euro remains roughly at equivalent to dollars and the greenback continues to appreciate against the Japanese yen.

China iPhone prices stay the same


iPhone 14 demand is high in China's gray market

Market research firm IDC expects China’s smartphone market to contract by 13% this year, dropping below 300 million device shipments for the first time since 2012. That could be one reason Apple hasn’t changed iPhone prices in China.

“I wouldn’t be surprised if part of the reason for keeping prices flat was to maintain demand in a difficult environment, and in a very strategic market for Apple at the time,” Bryan Ma, technology industry analyst at IDC, told CNBC.

Apple continues to find success in China, particularly in the higher-priced premium market segment.

Apple held a 70% market share in China’s $600-plus smartphone segment in the second quarter, up from 58% in the first quarter, IDC said. Much of that can be attributed to the death of Huawei, which smartphone business has been hit by US sanctionsleaving a gap for Apple to fill.

“Keeping prices flat helps Apple to maintain its user base and strengthen its position in China,” said Ma.

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