Apple is expected to add another 6.7-inch iPhone to its lineup this year. This phone will reportedly be a larger version of the standard iPhone 14.
Why is that important?
Adding another 6.7-inch iPhone to the mix may detract from the appeal of the iPhone 14 Pro Max. Mainly because consumers reduce spending.
Apple is holding an event on September 7, where it is expected to unveil new iPhone models.
Apple is expected to adapt itwith higher resolution cameras, new processors, and the giant 6.7-inch screen it is today . While that all sounds like a welcome upgrade, the new top-of-the-line iPhone needs to do more to stand out this year.
That’s because the iPhone 14 Pro Max won’t be the only super-size iPhone anymore in Apple’s lineup, if the latest scuttlebutt is to be believed. Apple is expected to release a 6.7-inch screenalso this year, meaning those who love big screens don’t have to splurge on the Pro Max just to get a bigger display.
Aside from the difference in screen size, there’s usually little to distinguish Apple’s “Pro” iPhones from “Pro Max” devices. I hope that changes with the Phone 14 Pro Max, which we expect to learn over the course of. With companies like Apple may have to work harder to convince consumers to spend more on high-end devices.
iPhone 14 Pro Max: What to expect
If Apple released the iPhone 14 Pro Max in September, it would likely be Apple’s current sequel. As such, it will probably have a 6.7-inch screen and a triple-lens camera that includes a wide, ultrawide, and telephoto lens. In an effort to further differentiate the iPhone Pro from its standard iPhones, Apple will reportedly be giving the iPhone 14 Pro and Pro Max an upgraded 48-megapixel camera sensor, a faster A16 Bionic chip, and a redesigned camera module on the front that removes the notch. .
These features are said to be exclusive to the iPhone 14 Pro and Pro Max, meaning they won’t appear on the standard iPhone 14 and iPhone 14 Max. That’s all according to the report from Mark Gurman from Bloomberg and TF International Securities analyst Ming-Chi Kuoboth have strong track records when it comes to reporting Apple’s unreleased products.
As long as Apple maintains current, the iPhone 14 Pro Max will likely start at $1,100 for the 128GB model. The iPhone 14 Pro will likely start at $1,000.
Why iPhone 14 Pro Max needs to stand out
If the report turns out to be true, the iPhone 14 Pro and Pro Max could include one of the biggest camera upgrades we’ve seen in iPhone many years. That alone could make them attractive to those in the market for a new device.
The problem, however, is that the iPhone 14 Pro Max can get lost in the shuffle. Buyers who only care about having the best camera can stick with the cheaper iPhone 14 Pro, while those who primarily want a big screen can opt for the rumored iPhone 14 Max. Both devices will likely be cheaper than the iPhone 14 Pro Max.
The launch is also coming at a time when people seem to be spending less on mobile devices and being more cautious about their purchases. Smartphone shipments are expected to decline by 3.5% in 2022, according to estimates from International Data Company published in June. It NPD Group reported in May that more than eight in 10 consumers plan to reassess their product spending in the next three to six months. A recent NPD survey also showed consumers plan to look for cheaper items, seek promotions and reduce overall purchases in the next few months.
These factors can make it harder to convince consumers to spend more than $1,000 on a new phone, especially when they might be able to get some of the same benefits (a bigger screen or triple-lens camera) on a cheaper model. With the iPhone 14 Pro Max, Apple will likely rely on the fact that consumers are willing to pay a premium to get both bigger screens. and better camera.
How Apple can make the iPhone 14 Pro Max feel special
There are several things Apple can do to make the iPhone 14 Pro Max stand out alongside the regular iPhone 14 Pro and iPhone 14 Max. AsI’d like to see Apple implement -like software features that make better use of the Pro Max’s giant screen. For example, you could add a multitasking mode that makes it easy to view more than one app at the same time. I’d also like to see an always-on display option, similar to the one available on newer Apple Watch models and many competing Android phones.
Samsung has done a better job of distinguishing its premiumsthan usual and . While the $1,200 Galaxy S22 Ultra is likely too expensive for most people, it offers different features that you can’t get on the cheaper Samsung models. The Ultra has a built-in stylus for note-taking and drawing, a 6.8-inch screen that’s larger than other phones in the world a higher-resolution 40-megapixel selfie camera and a main camera system with two telephoto lenses and 10x optical zoom.
Neither of these characteristics is available on other Samsung S22 devices, including the $1,000 Galaxy S22 Plus. The iPhone 13 Pro Max, by comparison, has a lot in common with the iPhone 13 Pro, apart from its bigger screen and longer battery life. In other words, Apple is relying on the iPhone 13 Pro Max’s 6.7-inch screen to set it apart from the regular Pro.
But if Apple releases a 6.7-inch version of the standard iPhone, as reports from Nikkei Asia Review, Bloomberg and Ming-Chi Kuo indicates, the iPhone 14 Pro Max may feel less unique in this year’s lineup. The rumored iPhone 14 Max likely won’t have the same extras as Apple’s iPhone Pro, like a triple-lens camera and a screen with a higher refresh rate for smoother scrolling. But it might be attractive enough to entice buyers who just want a bigger screen and don’t really care about telephoto lenses.
Regardless, the iPhone 14 Pro Max will be a top seller if its predecessor is any indication. The iPhone 13 Pro Max lands in the top five smartphone models in regions such as the US, UK, France, Germany and China, according to Counterpoint Research. The iPhone 12 Pro Max is also the second best-selling phone globally in 2021, Counterpoint Research also reported.
Still, untilcoming together, the iPhone Pro Max will be Apple’s most expensive and most premium iPhone. It also means it has to be the best showcase of Apple technology, which is why I wanted to see more exclusive features that you can’t get anywhere else.