Regal, AMC get $3 film tickets for Saturday Nationwide Cinema Day

Movie tickets will be $3 on Saturday – a fraction of their regular price – for the first National Cinema Day at most theaters nationwide, including Regal Cinemas and AMC.

Why it’s important: Labor Day weekend has long been considered one of the slowest weekends for cinema and even though this summer has been slow cinema attendance has recovered since cinemas reopened following the COVID shutdown.

  • The explosion of streaming options coupled with the health crisis has changed filmmaking, and watching, permanently, Axios’ Hope King and Herb Scribner report.
  • Cineworld, the parent company of Regal, is preparing to file for bankruptcy to restructure its huge debt burden, the Wall Street Journal recently reported.

By numbers: This year’s box officealthough it’s up significantly from this point last year, it’s still down more than 30% compared to 2019, Sara Fischer Axios reports.

  • So far in 2022, the percentage of box office revenue that goes to an R-rated film is the lowest in more than 25 years.
National Cinema Day 2022

Driving news: The Cinema Foundation, the nonprofit arm of the National Association of Theater Owners, said the Sept. 3 discount will be available in more than 3,000 theaters and 30,000 screens.

  • This one-day event features all movie tickets for just $3, including premium format screens like IMAX and Dolby Cinema, and for all showtimes.
  • Saturday’s show will also feature exclusive previews of the upcoming films.
  • A Cinema Day special website have arranged to find a participating theater.

Be smart: The $3 ticket price does not include taxes and convenience fees such as online and third party ticketing fees.

  • Look for other promos. AMC said in a tweet that it will have a “drink fountain and popcorn cameo combo” for $5 plus Saturday tax.

What they say: “After this summer’s record-breaking return to theaters, we wanted to do something to celebrate the screening,” Jackie Brenneman, president of the Cinema Foundation, said in a statement.

  • “We do that by offering a ‘thank you’ to moviegoers who made this summer happen, and by offering extra wooing for those who haven’t returned,” said Brenneman.
  • “Today is for film lovers across the US, celebrating how movies are meant to be seen, on the big screen,” said Ken Thewes, head of marketing at Regal, in a statement. news release.

Meanwhile, MoviePass is moving forward with its comeback and said it would launch a new beta service on or around Labor Day.

  • August 29 is the last day to sign up for the free waiting list but the service will not be available nationwide initially and “the market will roll out gradually.”

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