Trademark submission found by Bloomberg suggested Apple might include “Reality” in the long-rumored name and brand of mixed reality headsets. Three separate filings show trademarks for “Reality One,” “Reality Pro,” and “Reality Processor,” which match the realityOS name that appears on the apple code and trademark application which potentially refers to the operating system of the headset.
The application was not submitted by Apple itself, but by a company called Immersive Health Solutions, LLC. Companies like Apple often use shell company names when filing patents or trademarks to help keep their plans secret. But as Bloomberg indicates, Delaware-based Immersive Health Solutions has been registered by Corporation Trust Co. — another shell company that also appears on the realityOS trademark.
Apart from the US, applications were also submitted in the EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay. All three submissions mention “virtual and augmented reality headsets, eyeglasses, glasses, and smart glasses.” It’s possible that the “Reality One” trademark refers to the name of the headset itself, while “Reality Pro” denotes an upgraded version of the specifications that Apple has planned for the future, in line with the same “Pro” moniker that Apple applies to its devices. high end device. Meanwhile, the name “Reality Processor” may refer to the headset’s processing unit, rumored to be an M2 . chip.
The app appeared just a little over a week earlier Apple’s “Far Out” Event, but it looks like the mixed reality headset won’t show up. The headset is rumored to enable augmented reality (AR) and virtual reality (VR) experiences and games, including VR versions of Apple Maps and FaceTime, and potentially even experience based on Hollywood movies. Apple’s board of directors reportedly have to try the headset back in May, but Apple analyst Ming-Chi Kuo predict it will not enter the market until January 2023.